Visual Artist Business Boot Camp – The Ella Project

The Ella Project presents Visual Artist Business Boot Camp: 
an adult art education opportunity 

Friday through Sunday, June 1 to 3, 2018 
St. Tammany Art Association – 320 N Columbia St. in downtown Covington 
Fee: $35 
Maximum 20 artists – preregistration and prepayment required 
Registration available on a first come, first served basis 

SOLD OUT – Please note that this event has booked to maximum capacity. To be added to a waitlist in the event an attendee is unable to join us, please email your contact info to info@StTammanyArtAssociation.org with the subject line “WAITLIST.”

The Visual Artist Boot Camp is a joint project of The Ella Project and the State of Louisiana’s Office of Cultural Development. This program focuses on business management, grass roots marketing, and developing a plan for artists to advance their art careers. Working through small group work and presentations, the Business Boot Camp is designed for up to 20 individual artists. Artists should leave with a greater understanding of how to think of their art as a business, how to confidently promote themselves and their artwork, and how to further develop a strategy for getting their work into the public.

Gene Meneray, Co-Founder of The Ella Project, is the lead instructor. Additional instructors include Katie Odell, gallerist and social media manager, and Ashlye Keaton, entertainment attorney and Co-Founder of The Ella Project. 

Quotes from previous attendees:

  • “Super informative for all levels of accomplishment! I didn’t feel left behind or like I was being taught things I already knew.”
  • “When thinking about the next steps to take in my career, this workshop helped me find a direction to focus my attention…”
  • “Y’all left no question unanswered!”

Workshop registration fee is $35 per person. Maximum 20 artists on a first come, first served basis.
Register via the link below. 
You must include email when registering to ensure you receive workshop updates.

The boot camp schedule includes:

Friday, June 1, 6 to 8 pm – Evening Reception 

Artists will get to know each other in a relaxed setting.

Saturday, June 2, 10 am to 5 pm –  The Artist’s Career 
Light lunch provided

  • How is art sold? What determines pricing?
  • Marketing materials for the independent visual artist.
  • Creating an artist brand.
  • Working with galleries, festivals and public art.
  • Designing a career plan.
  • Current trends in grassroots marketing.

Sunday, June 3, noon to 5 pm – The Artist as Business Person 

  • Social Media: What’s worked, what hasn’t.
  • Identifying your target market.
  • Legal issues for visual artists.
  • Basic finance for self employed artists.
  • Goal setting for the future.

This workshop is an invaluable opportunity for visual artists to sharpen their business and promotional skills. Registration is available on a first come, first served basis. 
Please note there is a slight delay between payment submission and confirmation. You will be notified in the event the class has filled before your payment is received and processed.


The Ella Project would like to thank the State of Louisiana’s Office of Cultural Development, The National Endowment for the Arts, and The Ella West Freeman Foundation for supporting this project, as well as our other supporters for making this work possible. Please add your support today to further our mission to support the creative community of Louisiana. This event is presented in partnership with the St. Tammany Parish Commission on Cultural Affairs.

The Ella Project Artist Boot Camp

Workshop is limited to 20 adults, available on a first come, first served basis. Confirmation of registration will be submitted after STAA receives notice of payment processing. Please note there is a slight delay between payment and confirmation of receipt. Artists whose registrations have been sent after the class is filled will receive notification to that effect and can be added to a waiting list. Refund/Cancellation Policy, Liability Waiver, Media Release

Registering indicates that you agree.

The St. Tammany Art Association (STAA) admits students of all race, color, and ethnic origin. Students are responsible for full tuition paid prior to start date of each program. Students will be notified within 12 hours if a class is cancelled; however students may not be contacted again once registration is made. REFUNDS: A full refund will be issued if STAA must cancel your class, or if the student cancels by phone or e-mail no less than one week before the first day of class. CONDUCT: If a student is disruptive or disrespectful to the instructor, other students, or the facility, he/ she may be excused from the program and will not be issued a refund on tuition. LIABILITY WAIVER: Further, Student/Guardian agrees to indemnify and hold harmless the STAA and/or the City of Covington, its officers, directors and employees, from any and all actions, losses, damages, claims, or liability that may occur as a result of the holding of the scheduled event and incurs and assumes all responsibility for all actions, losses, damages, claims, during any necessary set up, take down and during the scheduled event. MEDIA RELEASE: By registering, you give consent for the student enrolled to be photographed and/ or videotaped for the use by STAA in the production of any and all media for marketing purposes.

Starts On:
Friday June 1, 2018
6:00 pm
Ends On:
Sunday June 3, 2018
5:00 pm
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$35.00
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The Ella Project Artist Boot Camp
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